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I’ve talked to 50+ VC-backed startup founders and invested millions of dollars and what surprised me the most is the number of founders who didn’t know the “rules of the game” when they raised their first round.

Many founders give their launch days too much importance which ends up making them loose momentum and launch their products too late. Here’s my philosophy that will help you take action and go live even if you think you aren’ ready.

Recently we introduced lemlist freemium. In this article I explain why and give you 2 clues you should look for when deciding if this model is for you.

I’ve seen many companies broadening their target personas at the scaling stage. This can put your profitability at risk. I’ll explain why and what you should do instead.

In the past six years while growing lempire from 0 to $26M, I've tried a lot of things to skyrocket its growth. Here is what didn't work (read this to avoid my mistakes)

Hire slow and fire fast is the best approach. This doesn’t mean that your recruitment process should take weeks (nobody has time to go through numerous rounds). But you need to be selective and have an efficient process in place that will help you identify the best of the best candidates.